“Start with Why: How Great Leaders Inspire Everyone to Take Action” is a thought-provoking book written by Simon Sinek. In this compelling work, Sinek explores the fundamental question of why some individuals and organizations are able to inspire action and achieve remarkable success while others struggle to make an impact. Through a combination of insightful anecdotes, real-world examples, and cutting-edge research, Sinek reveals the power of starting with why—a deeper sense of purpose and belief that drives motivation, innovation, and loyalty.
At the heart of Sinek’s thesis is the concept of the Golden Circle, which consists of three concentric rings: why, how, and what. While most organizations focus on the what—the products or services they offer—Sinek argues that truly exceptional leaders and companies start with why—their core beliefs and values that inspire and guide everything they do. By articulating their purpose and vision, they are able to connect with others on a deeper level, foster trust and loyalty, and ultimately achieve long-term success.
Drawing on examples from iconic companies like Apple, Southwest Airlines, and Martin Luther King Jr.’s civil rights movement, Sinek demonstrates how starting with why can transform ordinary businesses into extraordinary ones and turn average individuals into visionary leaders. He also offers practical advice for individuals and organizations looking to clarify their purpose, communicate their message effectively, and inspire action in others.
“Start with Why” is not just a book about business—it’s a powerful manifesto for anyone seeking to make a positive impact in the world. Whether you’re a CEO, entrepreneur, educator, or activist, Sinek’s insights will challenge you to rethink your approach to leadership, communication, and success. By embracing the power of why, you can unlock your true potential, inspire others to join your cause, and create a brighter future for yourself and those around you.
Simon Sinek
Simon Sinek is an optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.
Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Microsoft, MARS, SAP, Intel, 3M, the United States Military, members of the United States Congress, multiple government agencies and entrepreneurs. Sinek has also had the honor of presenting his ideas to the Ambassadors of Bahrain and Iraq, at the United Nations and to the senior leadership of the United States Air Force.
Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and not-for-profit world, working with Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. When not in hotels, he lives in New York, where he teaches graduate level strategic communications at Columbia University.
Sadagas Books 